Stronger.
Faster.
Smarter.
Intentional coaching. Proven principles. A development system for hitters, taught by SFS certified coaches in Phoenix since 2016.
We develop more than a swing.
At SFS Athletics we believe in intentional coaching and uncompromising fundamentals. We focus on form, balance, and a sound swing path, and we develop athletes who are stronger, faster, smarter, and more confident, on and off the field.
Stronger
Power fromthe ground up
Faster
A shorter pathto the ball
Smarter
An approach thatholds up at the plate
Hitting panel: hitter in action, subject on the right
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The Simple
CircleTM
Our hitting system, built on simple, repeatable concepts that develop consistent, powerful hitters in softball and baseball. No complicated terminology.
Book a Lesson → New athlete? Book a hitting evaluation →Catching panel: catcher in gear, subject on the right
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Behind
The Mask
Our catchers academy develops confident, skilled, and fundamentally sound catchers who lead the game from behind the plate.
Book a Lesson → New athlete? Book a catching evaluation →Your development starts here.
Every session is with an SFS certified coach, and every athlete gets unlimited video swing analysis.
Private lesson: coach and one athlete
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1 Hour Private Lesson
Your athlete gets the full hour. Focused instruction and video analysis built around their swing.
Book private →Semi-private: coach with two athletes
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1 Hour Semi-Private
Share the hour with a teammate or friend. Great for hitters who push each other.
Book semi-private →Group session: small group in the cage
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1 Hour Group Session
High-energy, focused reps in a small group. Learn, compete, and grow together.
Book group →Team training: full roster in facility
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Private Team Training
Bring the team in. Same fundamentals, applied across your whole lineup.
Book team →New to SFS? Every new athlete begins with an Initial Evaluation. Book a hitting evaluation → or book a catching evaluation →
Not sure which one fits? Call 833.448.4797 and we will point you in the right direction.
About: BJ coaching an athlete, subject on the RIGHT
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Coaching athletes builds better people.
SFS Athletics was founded in 2016 on a simple belief: great coaching creates more than better athletes, it builds stronger, more confident people. Through intentional training and a focus on the details, we help athletes reach their full potential in the game and in life.
Confidence shows up first.
Top notch instruction! If you need an excellent hitting instructor, this place is the place to go! He made my daughter feel at ease and gave her confidence.
BJ breaks the swing down step by step. He provides specific information that literally improved her swing after just one session.
Closing band: ball on dirt, close up
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Book your next lesson.
Pick a session and a time. It takes about a minute.
Book Now →
Visit
2602 W. Lone Cactus Dr., Suite H
Phoenix, AZ 85027